Reliance Jio adds 4 million users to its family
Reliance Jio has achieved another milestone its journey. Reliance Jio Infocomm has gathered 4 million additional users in the month of April, which is the highest among all the carriers, taking its base to over 112 million for the month.
Mukesh Ambani led company has amassed a total 3.87 million, however, it has been lower than March’s 5.83 million subscribers as the carrier held on to its number 4 position in the market. The company’s shares of the market have enhanced from 9.29 per cent in March to 9.58 per cent.
Reliance Jio gave a tough fight to Bharti Airtel, Vodafone India and Idea Cellular that retained their top three market positions in that order, with 23.54 per cent, 17.86 per cent and 16.69 per cent respectively.
According to data released by the Telecom Regulatory Authority of India, the addition of 4.41 million customers happened in April, while Reliance Communications, Tata Teleservices and Telenor lost more than 1 million each and Aircel lost 0.3 million users in the month.
Data released by TRAI showed that Jio was leading in the wireless broadband space with total number of 112.55 million subscribers followed by Bharti Airtel with 52.25 million customers, next in line Vodafone with 39.76 million users and Idea Cellular with 24.09 million.
Reliance Jio was launched in September 2016 that started out by offering free data and voice services. The company crossed the mark of 100 million subscribers in a record of 170 days which started an aggressive and fierce competition in the market. It led the rivals to lower its tariffs that saw a fallout in the industry and later mergers and acquisitions to fight out the situation.
After the expiration of free services, the company launched its Prime subscription which gave the users discounts on app usage and data benefits for a year. It offered free 1GB to 2GB of data with a minimum recharge of Rs 309 under the Dhan Dhana Dhan scheme.
Jio, by the end March, had 72 million Prime users out of total. In the March ending quarter of FY 17, existing telcos have blamed Jio for its “predatory pricing” that led to the drop in their numbers. In April, 4.96 million subscribers opted for number portability, taking the total request number to 277.7 million till April 2017 end, since January 2011.